- Market scan is useful for clients who are interested to explore and learn about many products –
e.g. obtain information on new products in the market, learn about competitor products, etc.
- Through various online resources, products in the market can be “scanned” by bo:m researchers to not only
obtain product information, but the voices of actual users – consumer feedback, products’ pros and cons, etc.
- To ensure the information is not biased or skewed towards a particular group of people’s opinion, bo:m researchers “scan” a wide spectrum of
online resources ranging from brand website to consumers blogs, SNS,online community bulletins, news articles, and so on to obtain a holistic view.