Looking Inward
Observe and understand consumers closely and in depth Analyze clients’ business issues (business goals, capabilities, potentials, and limitations)
“bo:m” in Research House bo:m signifies two meanings in Korean: the season of a new beginning (spring) and to see (seeing).
Research House bo:m is the leading qualitative research boutique in the market.
Research House bo:m is confident of profound understanding of consumers through qualitative research.
Our vision and mission to look into existing and forthcoming market dynamics and provide market insights for successful business of our clients
WHO WE ARE
Looking Outward
Monitor competitive market environment Identify client’s market opportunities and potential threats
Looking Forward
Foresee market trends and movements Look ahead into our clients’ business development areas
WHAT WE DO
TRADITIONAL
Traditional and the most commonly used methods
ETHNOGRAPHIC
Ethnographic approach
DIGITAL
Traditional and the most commonly used methods
INNOVATION
Innovation workshop involving creative ideation techniques to generate new ideas for development of product, concept, or marketing strategies
OUR CLIENT
WORKED WITH US
삼성전자
LG전자
로레알
디올
디아지오
유니클로
아모레퍼시픽
피엔지
유니레버
화이자
스타벅스
씨제이
